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Audi vs BMW Brand Comparison

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Audi vs BMW Brand Comparison - Audi Ann Arbor

Audi vs BMW Brand Comparison

Without question, two of the most recognizable brands in the luxury segment are Audi and BMW. Both manufacturers have been going toe-to-toe for decades, challenging each other for the top spot by producing some of the most powerful, prestigious, and exclusive vehicles in the world. Having trouble deciding which brand is right for you? Our team at Audi Ann Arbor is here to help! We've assembled this in-depth brand comparison to help you learn all about the key benefits and advantages of choosing Audi over BMW.
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Vincentric Brand Awards

Vincentric Best Luxury Car Brand - Audi

For over 15 years, the experts at Vincentric have recognized the most outstanding makes and models of vehicles across the automotive industry. This year, Audi has received several different awards for various models throughout its lineup. The Vincentric "Best Value in America Awards" determine value by measuring cost-of-ownership using eight different cost factors: depreciation, fees & taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs. Over 3,000 vehicle configurations were evaluated in all 50 states plus D.C. using a variety of annual mileage intervals and insurance profiles. If you're thinking BMW earned the victory in this evaluation, you'd be sadly mistaken.

For 2024, the Audi A3 took home the award for Best Luxury Compact while the Audi brand as a whole took home the award for the best value in Certified Pre-Owned vehicles. Furthermore, the Audi A6 allroad and the Audi e-tron GT both received top honors as high-quality pre-owned vehicles.

 

  • Audi - Best CPO Value Luxury Car Brand
  • Audi A3 - Best Pre-Owned Luxury Compact
  • Audi A6 allroad - Best Pre-Owned Luxury Wagon
  • Audi e-tron GT - Best Pre-Owned Luxury Sports Car

 

Insurance Institute for Highway Safety

Safety

Safety is another signature characteristic of the Audi brand. Engineers spend countless hours pioneering and perfecting some of the most groundbreaking safety innovations in the industry. Each year, the Insurance Institute for Highway Safety tests vehicles for their crashworthiness and overall safety. This year, a total of 6 Audi models earned the coveted Top Safety Pick award. BMW earned fewer awards than Audi, yet another reason why luxury buyers continue to choose Audi over BMW.  
  • 2024-2025 Audi Q4 e-tron - Top Safety Pick
  • 2024-2025 Audi Q4 Sportback e-tron - Top Safety Pick
  • 2024-2025 Audi Q7 - Top Safety Pick
  • 2024-2025 Audi Q8 - Top Safety Pick
  • 2024 Audi Q8 e-tron - Top Safety Pick
  • 2024 Audi Q8 Sportback e-tron - Top Safety Pick
Audi EV Model Lineup

Electrified Efficiency

Audi continues to lead the luxury segment when it comes to electric performance. The introduction of the impressive lineup of all-electric Audi vehicles has caused a stir among luxury shoppers for their remarkable efficiency and power. In fact, Audi has 10 all-electric options compared to just 4 from BMW – making it easier than ever to experience the jaw-dropping efficiency, instantaneous acceleration, and unparalleled refinement of an EV. Why settle for anything less? Current All-Electric Audi Models  
  • Audi Q4 e-tron
  • Audi Q4 Sportback e-tron
  • Audi Q6 e-tron
  • Audi SQ6 e-tron
  • Audi Q8 e-tron
  • Audi Q8 Sportback e-tron
  • Audi SQ8 e-tron
  • Audi SQ8 Sportback e-tron
  • Audi S e-tron GT
  • Audi RS e-tron GT
Audi SUV Model Lineup

Audi vs BMW Head-to-Head

Curious how your favorite Audi models match up against their rivals from BMW? Audi Ann Arbor invites you to browse our selection of in-depth Audi vs BMW model comparison pages to discover all the key advantages and benefits that come from driving an Audi.
Audi A4 vs BMW 3 SeriesAudi A6 vs BMW 5 Series
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    Audi of America takes efforts to ensure the accuracy of information on the general vehicle information pages. Models are shown for illustration purposes only and may include features that are not available on the US model. As errors may occur or availability may change, please see dealer for complete details and current model specifications.

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